If trying to find GSM cell phones, get only one that will really be useful to you. While this bit of advice may seem so common-sensical as to be moronic, all too many folks wind up with stuff that don’t fit their needs all that well. Oddly enough, it may be that having so many options on the marketplace to choose from contributes to this situation: what the French call an embarass de riches. In other words, the cornucopia of choices out there seem to confuse people more than anything else.
Those who study consumer psychology are familiar with this phenomenon. Whether it’s GSM cell phones or just about anything else, really, most people will naturally feel more and more anxious when presented with an ever more wider variety of choices. But while that may seem strange, it actually makes a certain sense, in the final analysis. After all, about half the population — the half known as “guys” — hate to shop. And why’s that? Basically, instant gratification. They want to “get it over with.” This is the predominant feeling even if the purchase to be made is a simple affair, eve with something such as picking up groceries on the way home from work. Imagine how much more annoying it could be when it comes to technology products!
Yes, guys like their toys and so they will love electronic ones, too. They like objects they can manipulate. Yet modern technology has lead to an incredible variety of features, feature-sets which only hard-core geeks would love spending time poring over…and most guys do not take pride in being geeks.
That’s not even to mention the other half of the human race known as “girls!” These are people who often love to shop, but who find technology purchases none too interesting.
The existence of so many people who do not care about cell phones is an important fact. No wonder, isn’t it, that marketing hype is resorted to in order to hasten the purchase? Thus, not knowing the latest from the greatest, they sometimes wind up with gear they not only don’t need, but which may actually hamper their daily mobile communications!
So when in the market for a cell phone, a little introspection of sorts is in order. Just what is it that you wish to do with a handset in the first place? Do you need to send audio-visual material? Must you have an on-board radio? Are games that important? If you absolutely need data capabilities, do you also have to have WiFi or would your carrier’s cellular network be enough?